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Improve your Media & Marketing Decisions With the Thumbnail Media Planner

admin — Fri, 03 Sep 2010 09:43:00 +0000

Advertising Media makes the world go round. As a consumer, you have to admit that without media, you would not know much about the available products and services. As an advertising or marketing professional, it has never been more important to understand the changing media landscape and the explosion of new media options, including advertising costs and advertising media rates.

The technology that media uses to provide people with information is constantly changing and advancing. With such change, there is a great need to comprehend what is happening in the world of media. With the huge advancements that advertising media has undergone, concerns have been raised regarding how much people have coped up with these advancements. There is fear that consumers might be inexperienced when it comes with the use of new media.

Because of the concerns that have been raised by investors, some people come up with new solutions. Among these solutions is Thumbnail Media Planner. It aids media professionals, advertising agencies, and advertisers by keeping them updated with the new media trends and advertising costs of media. In order to do this, Thumbnail Media Planner synthesizes hundreds of sources of media information, i.e., media research. This is very convenient since all of this media data is packed into one media planning and media buying reference in a size that fits your pocket. It is termed as a “thumbnail media planner” because it serves as a short cut tool for planning. It has been created by the director of a huge media agency. With this Media Plan Guide, you will be able to finish fast exploratory media plans. You will also be able to evaluate your fresh ideas and advertising alternatives immediately. You can save your time by getting rid of ideas that are of no sense. You can provide answers to various inquiries during meetings without blinking an eye. All of these things you can do without allotting hundreds of hours trying to decipher your next move.

The new Thumbnail Media Planner offers advertising rates and data for all major media. Whether you are interested in the local media or national media, the Thumbnail Media Planner can help you. The Thumbnail Media Planner reports audience, cost, and research for the following: radio advertising, television advertising, newspaper advertising; magazine advertising; internet advertising; market research; new media; local market advertising; and other markets.

No matter which industry you are in, you should know the art and science of media planning and media buying. You should learn the proper application of current trends and data to their current opportunities. You should have a media plan that does not provide you with dead ends. However, you should choose a media guide that can be operated within a matter of minutes; even seconds. With your new Marketing Media Reference, you will be able to make a rough sketch of media plans in less than an hour.

Why be into fitness at all

Wed, 25 Aug 2010 13:44:44 +0000

From the sound of current statistics, almost no one seems to be into a fitness lifestyle. Indeed the obesity figures rise by the month. Home fitness equipment goes back from the garage to the resale stores. People still complain about the yo-yo effect of diets. Fitness club owners see no relief from the empty floors of March following the New Years resolutions of January.

Yet there are a few people who still seem to stick at it. Why is this so? And what are they doing?

Without a grad school study to answer these questions, one can only make some guesses. It is assumed that persons into fitness are supplementing, eating properly and daily doing their workouts. Almost everyone who cares about their health believes that all of these together are necessary. Moreover, most everyone who is into fitness would never think of only one without the two others.

If that is true why are these people doing them when so few of their friends, relatives and neighbors are not? The answer should be that they know a fitness lifestyle right, that is in anyone’s best interests. But is this the case? With the medical establishment’s almost universal insistence on rest and cutting back on exercise from thirties on, to the media’s glorification of grocery store eating, to the absurdly endless criticism of the vitamin industry (largely by people who look like they should be on them), it is really a wonder that anyone is into fitness at all. Surely those who are must feel strange.

Nevertheless, at least a handful of people do try to keep trying to do the right thing. Sometimes it is because they have been scared with imminent diabetes or heart trouble by a physician. Other times it is because of the notion that twenty less pounds will give them a better edge in the dating world.

Yet, are either of these reasons good enough to insure a life long commitment to a healthy lifestyle? That is, are they enough to incur the same type of consistence and regularity that is associated with oral hygiene, namely the daily brushing of one’s teeth?

Perhaps they are for a few. But most likely they are not for most. In both of these instances, the need to live healthily goes away as soon as the goal has been attained. That is, the hard work of dieting supplementing and working out becomes too much once one is out of the doctor’s danger zone or once one has established an on-going relationship with a new intimate conquest. Then one finds him or herself back to the same old life of ease and American normality–the very thing which caused the excess pounds to appear in the first place.

It seems then that a better reason for making the initial sacrifices is necessary. That is one which makes a person stay at a fitness lifestyle simply because it is more life-enhancing than continuing on in the same old mediocre and self-defeating ways. Surely everyone believes that life is more fun with dazzling teeth, so why should not something be similar for fat free healthy physique or figure?

In short then, one should simply be doing the right things for him or herself. There should be no other reason. That is, one ought not to be doing them because a doctor scared them. or to ensnare a potential boy or girlfriend. No one brushes their teeth to keep free from scurvy anymore. Nor does anyone wake up one day to buy their first tube of toothpaste in hopes of snagging a rich or sexy one. We all brush our teeth because its makes us feel good, meaning attractive and healthy. The same should be true for daily proper supplementation, exercise and diet. That is only reasonable, is it not?

For more thought about living in a fit and healthy manner order my book “Think and Grow Fit.”

Beauty and Body Image in the Media

Tue, 17 Aug 2010 11:43:23 +0000

The pictures of female bodies are seen being displayed all over the place. These women along with parts of their bodies are used for selling everything from cars, clothes to food and more.

In the present times famous film and TV actresses are seen becoming slimmer and trimmer, taller and younger in age. Women’s magazines are seen to be full of these overwhelming articles that promise losing the last twenty pounds will turn out to be the perfect solution for situations in life – from marriage, sex, children and career.

The question that arises is that why are women being made to live up to such stringent standard of beauty? Certain analysts suggest that this approach is more economical where a steady and overwhelming growth is seen and maintained in the diet and cosmetic industry.

Youth is definitely clubbed along with this concept and standard of beauty where “thinness” is the mantra of today of being beautiful. Women are being constantly bombarded with this idea of thinness and beauty concept. If one does not require losing weight, surely she will be aging and will need to maintain a false and superficial appearance. In the world of the beautiful “age” or “aging” is a disaster that must be managed.

The stakes are high. It has been observed that women are insecure about their body statistics and facial appearances tend to purchase more of these beauty and weight loss products. In view of today the diet industry is itself worth 40 to 100 billion US dollars. Research and study suggests that this image of young, thin and ultra-model women has its links to depression, unhealthy eating habits and lack of self esteem.

The Research group of the American Nervosa and related eating disorders, Inc. reports that one out of every four college-going woman tends to have eating disorders and use unhealthy weight reduction methods such as skipping meals, over dieting, excessive fasting, rigorous exercise, use of laxatives and puking. The Canadian women’s heath network has also reported that girls as young as 5 to 6 years of age are implanting unhealthy weight reduction and diet programs on themselves.

In the year 2003, the Teen magazine reported that 35% girls aged between 6 and 12 was on at least one diet program and 50-70% or them considered themselves to be overweight when actually their weight was normal. This falsified concept of beauty and remaining young is taking its toll on the younger generation and research substantiates that almost 90% of the women are experiencing some sort of dissatisfaction regarding their image, appearance and self esteem.

Unattainable Beauty

The media tends to portray an image of beauty that is unattainable and perfect beauty figures and appearances can be achieved and attained only by a small section of women who are professionals and perfectionists. The rest will never reach this standard, but should strive to achieve it.

Researcher trying to develop a computerized model of a woman according to the proportions of a Barbie doll found out that women would actually die from malnutrition and weakness. It is estimated that almost 99% girls in the age limit of 3-10 years own a Barbie doll.

Seeking to achieve unhealthy standards of weight is an epidemic that can have devastating consequences on health. In 2006 a statistical survey revealed that nearly 4, 50,000 Canadian women were suffering from some kind of eating disorder.

The Culture of Thinness

Researchers have also highlighted the fact the women’s magazines have more articles and advertisements on thinness and weight loss as compared to that of men. Films and television portray the thin body of a standard and measure of the worth of a woman. It has also been reported that healthy women experienced some sort of negative comments from their male counter parts because of their bodies.

There has been an effort to change the trend where in Madrid in the year 2006, ultra-thin models were banned from walking the ramp. The Quebec magazine Coup de Pounce is continuously adding images of healthy and normal sized women. Furthermore, Spain has undertaken a project where clothes would be standardized according to normal body statistics of woman.

Despite these efforts the advertisements “Thinness is the ultimate standard and pillar to success” and “become thin to attain a perfect body” still prevails. Today models weigh 23% less than an average woman. Advertisers believe thin models sell products better than an average sized women, so the hype is all the more.

They continue to believe and remain convinced that only thin models can spur the sales figures of beauty products in the market.

Print Media Advertising is Still Alive

Sun, 08 Aug 2010 17:22:56 +0000

Print media advertising is the name given to that form of advertising you find in newspapers, magazines and directories of various types. Advertising is an important business process that can help sell a product and keep an entire company alive and kicking. It is one of the most widely used ways to reach people and create popularity and sales for businesses. It may be costly, but most companies see it as an investment to generate customers, and therefore, increase sales and profits.

Through time, advertising has evolved in many ways. Marketing people nowadays are more creative, and they make use of very advanced technology. Not too long ago the only way to advertise was through print media, but in this day and age advertising can be carried out on the radio, television, telephone, and even through the use of free promotional products. And let’s not forget the internet, which is now one of the most popular of all advertising media. Technology has really done wonders for the world of advertising, offering opportunities and reach that were unimaginable several years back.

Given all of this relatively new technology who would want to go back to the past and rely once more on print media advertising? Well surprisingly, print media still stands as one of the popular means of advertising despite the evolution that has taken place. Technology also plays a great part in print media, with such techniques as picture enhancements being used to create more attractive and catchy ads. Below are some reasons why companies continue to use this form of advertising.

One advantage of placing ads on print media is that you can choose a specific audience, which is your products’ target market. Numerous newspapers and magazines are made for a particular audience. For example, sports-related products are featured in sports magazines, and clothes, make-ups, and other fashion-related products are seen in fashion magazines. You can place your adverts in specific directories, or in sections of a directory related to your product or service. By reaching out to the products’ specific market, sales will most likely shoot up.

Another reason why companies still favor print ads is the length of time that the readers spend on the advertisements. A lot of newspapers, magazines, and directories are kept by the readers. This is especially true if the material has something in it that they find interesting, and they will frequently read over their copy more than once, thus giving you extended exposure.

There is also the subliminal factor, and the fact that anybody scanning adverts in directories or magazines might be unaware of what they saw, but when the need arises they will think of your product because it was imprinted into their subconscious memory. This form of information assimilation is visual, and how many people actually watch TV adverts rather than use that period to make the tea or check the next program?

Reading materials can attract avid fans or loyal customers. This means that companies know that their advertisements will get to their target markets. This is another benefit of print media advertising. When compared to using the internet as a medium, the print media industry definitely has a more established and faithful readership than that or any other forms of advertising.

It is also possible for advertisers to choose where to place their ads. They can dictate the pages, sizes, or even the exact locations of their advertisements, and these can significantly affect the success of the advertisement. Judicial placement and also sizing can make a big difference and adverts in directories that focus on specific areas of business can also be very effective.

Franchising and business directories, for example, can have a significant effect on your own business, and many of these are used by people seeking their own business opportunities as well as products or services. As with any advert, it is necessary to weight the costs and benefits to determine the effectiveness of a print medium advertisement, and cheap is not always the best way to invest in advertising: in fact it very rarely is.

Print media can reach a lot of people. It is more accessible than the internet because practically everybody reads newspapers, magazines and directories, but it is still only relatively few that use their computers for more than just playing games and watching videos.

Given such benefits, many companies will choose to use print media as a marketing tool to reach out to their target markets. Print media advertising can help businesses win customers in ways that no other medium can. It is definitely still very much alive in this day and age.

Thumbnail Media Planner –your Source for Quick Media Facts

admin — Fri, 06 Aug 2010 17:41:28 +0000

What do advertising media cost? What are the advertising and media rates for television advertising, radio advertising, magazine advertising, online advertising, out of home advertising, direct mail? What do new media cost an advertiser? How many people do the media reach? What are the TV ratings for TV programs? Cost per point or CPM?

In a world where everyone is competing and almost everything is turned into a competition, you need a media research tool which will help you spring to the top of your profession. Advertising media is a field of great competition. When you are not properly equipped with facts and knowledge, you will certainly get left behind. If you want to succeed amidst the complex world of media information and technologies, you need to possess more than just intellect. With a Media Planning Guide like the Thumbnail Media Planner, you will learn to present yourself in a manner you thought you have never possessed before. This is a tool which quickly provides so much data that will help you breeze through big client meetings relating to advertising and media planning.

If you wonder where you can get this media research, the answer is found at this site, http://www.thumbnailmediaplanner.com/. Through this site, you will access a wealth of advertising statistics and media statistics with this new media reference tool. This tool will help you gain more insight about the latest advertising media facts in the field. Thumbnail Media Planner introduces a Marketing Media Reference which fits easily into your pocket, purse or brief case. This media planning and media buying guide and reference provides quick facts for media plans, media buying, marketing consulting, advertising rates, and market facts. Other than these, you will also be able to find information regarding market demographics; marketing plans; television advertising; magazine advertising; radio advertising; newspaper advertising; local market planner; and other types of information that pertains with media.

Other than information on the tool, you will also know if the media plan guide is suitable for you. When you are in an agency for advertising, the Media Rates and Data that Thumbnail Media Planner possesses are of great importance to you. This will help you communicate with your clients effectively. If you are working within the management of an advertising agency, you will surely need this media reference in order to get you through your tasks and planning. As a director or supervisor of media, the Thumbnail Media Planner will help you boost your confidence because you know that you have the answers that your colleagues and important clients need. If you are working within the marketing and advertising industry, the guide will help you in a lot of ways. You will be able to do your work assignments. During your meetings, you will have something to use as a reference. What is more, you can even conduct media researches with your pocket-sized media planner.

Who would have known that something as small as the Thumbnail Media Planner packs a lot of information useful to thousands of people. If you avail yourself of this media tool, you can shine with your bosses and your clients. If you decide to purchase this media planning guide; you will be provided with three choices on how to do it. If you do not want to go through so much hassle, you can choose to download the planner right away. On the other hand, you can also choose to order hard copies of this media planning and media buying tool. The third option offers you the ability to purchase personalized copies of the Thumbnail Media Planner for your entire company and staff.

So if you need fast facts to help you develop quick media plans or to shine in a meeting with your boss or client, you should consider buying a Thumbnail Media Planner. Immediately answer questions like, what do advertising media cost? What are the advertising rates or media rates for television advertising, radio advertising, magazine advertising, online advertising, out of home advertising, or direct mail? What do new media cost an advertiser? What is the Cost per point or CPM? How many people do the media reach? What are the TV ratings for TV programs? The Thumbnail Media Planner is a great tool for media planning, media buying, media strategy, advertising strategy, and marketing strategy.