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Conversation.

Yep- that is what the core focus is in Social Media.

Ok- let’s get REAL. If Social Media marketing is about conversation, then should there not be words that fit in to what the culture of social media is all about? Should not you paint a picture with your words? Should your words not elicit feelings and emotions?

Of course they should.

Words are a marketer’s tool box. Here are 11 you need

1) “YOU.”

There is nothing more powerful to a person reading a message or conversation that has the word YOU in it, over and over. Many people have an “I” mentality, and in social media, you are not the deal. The other person or side of the conversation is.

There are 2 forms of conversation in social media::

a) “Contribution” and b) “Distribution.”

” Contribution conversations” contribute to the whole, and add Value to the conversation. “Distribution conversation” distributes the message/agenda you want- and has little inclusion of someone else. Contribution words use YOU many times. Distribution words use “I” or ‘Me” many times. Use the word YOU and become a Contribution Agent in social media, not a distribution rookie.

2) “A Person’s Name.”

Duh. There is nothing more beautiful to a person than their name. This is a given. I am surprised how many tweets, notes, and messages i get and also read that do not say the person’s name. Use their name at least once in every communication and message as it adds to the conversation.

And also, a person will retain almost 70% more of what a message says, if their name is within the first 3 words. Chris Brogan is a master at this. I have seen and studied him, and every time he tweets or sends a message- ususally the name is the first word.

Smart. VERY smart. we all should follow that lead.

3) “Connection.”

This word is an indication that you want to connect and start a relationship of some kind and create an ongoing conversation. Many folks use the phrase “get together” or “meet up” or “network.” Thise words are good- but CONNECT has a power within the word.

Electricity us usable when you connect to it. Same thing as a battery in a car which powers the car. And idea is only powerful when you CONNECT to it. The Power is in the Connection-when 2 things come together. It is the same in new relationships- it is all about CONNECTION.

4) “Tribes.’

This is an interesting word. Seth Godin has a cool book called “Tribes.” I suggest that you read it. But as far as a word for the social media arena, it is a word that helps define that you are within the culture and understand the community aspects of what social media is about.

In tribes around the world, it is all about community and belonging to that community. It is the same in social media. Recently I described the community we are building within a project as an “empowered tribe” and some people got it- and well’others did not.

Make sure if they do not understand the concept of tribes, then you explain it.

5) “Transparent.”

In social media, being REAL is critical. And part of being REAL is being open and transparent. I love it when I read statements like “full disclosure” and people are disclosing that they have an interest or are on some board of a company they are talking about. THAT is so rocking hot. It shows that they are being transparent and nothing to hide and telling the truth.

And that is what social media is about in many respects- TRUTH about you- and what you are and do. THAT is transparency. Use that word when talking about the truth. Just being “transparent” – that says a lot in one word about you.

6) “Strategy.”

Social media without a strategy for it, is like building a house without a blueprint. You need to develop, plan, start, and execute a strategy for your social media success. We call it a “Social Media Path.” What PATH do you plan on developing for your business, and how will that fit into your current model of business? What will be your Primary social media Platform, and what will be your secondary platforms?

PATH stands for “Purpose- Actions-Tracking-How.” what is your PURPOSE for integrating social media into your business? Marketing? Prospecting? Client communication? Customer service? What ACTIONS will it take? Videos? Blogs? Podcasts? Social Networking? What TRACKING system will you use to keep the platforms at maximum pace? And HOW are you going to Execute the Actions? Through employees? Through outsourcing? Through a combination?

Strategy is a word that you just talk about. You need one. And so do others that you know as well.

7) “Branding.”

This word has been around for a while. But you still need it in your focus and communication. Branding is a word that you need to utilize not only in your messages, but your focus as well.

YOU are the Brand is a popular way to discuss social media marketplace image making. But that is not totally true. The PERCEPTION of you is the brand you are building- good or not so good. So make sure that if you use this word in social media this year, you realize that PERCEPTION Rules in Branding.

Brand yourself in the marketplace. But make sure that you focus on the VIEW and FEELINGS people have of you and experience when they think of you—and what you do- and not just some catchy slogan or icon.

8 “Trust.”

You need to be an Agent of Trust. Chris Brogan has a book coming out called “Trust Agents.” Should be a rocking hot book. What about you? Are you an Agent of Trust? Just like a Real Estate Agent markets real estate, you market Trust in all you do. That is the real estate of the heart.

I like to get that word out there quickly-as i believe that people i do not know, that is on their mind. “Can I trust this guy?” And I usually message something like, “Our company helps build leaders and businesses through concepts and ideas that people can trust and feel good about.”

THAT is using the word Trust- to build trust.

9) “Family.”

Some people use “network.” Some use “team.” Some use the word “community.” Some use the word “friends.” I like the word “Family.” it is personal, powerful, and paints a picture of what social media really is building- a family that can help, be there for each other, educate, equip, and empower for greater good.

One thing that I do- and again- just an idea’I welcome everyone on facebook or twitter or youtube or any other social connection with “Welcome to the family!” This says so much more than “thanks for following me” or “appreciate the connection.” We ARE family- and I hope and pray it stays that way.

10) “Value.”

It ia ALL about Value. It is all about the VALUE that YOU bring to the table. It is all about the VALUE of your conversations and contributions.

And it is ALL about the VALUE that you help others see within themselves. Edify. Encourage. Empower. And become a “Carrier of Value” to everyone you meet in social media and GIVE some Value to them.

11) “GIVE.”

This is the MOST important word. GIVE. Why? In social media, it is not the same ol business methodology. It is Biblical- if you will. “Give first- and what you give- you reap.” Giving is the culture of social Media. Why do you think that people give so much rocking hot info on their blogs?

Giving is a Power. It is something that not only is part of the evolving culture of social media, but also the CATALYST of much of what social media has already become. if you are a marketer, New Marketing can be almost threatening to you as it flys in the face of traditional marketing- or does it?

No- not really. It is simply marketing that puts PEOPLE FIRST- not profits. It put RELATIONSHIPS FIRST- not results. And it puts GIVING FIRST- not grabbing for their checkbook.

These are the 11 Critical words that I believe should be included in 2009 in your :

1) Social Media Philosophy. r/>
2) Social Media Conversations.

3) Social Media Marketing Actions.

4) Social Media Core.

If you do, your Success should be rapid in social media marketing.

blessings…doug firebaugh

Las Vegas (NAB Show) April 20, 2009 – MAVRIC Media, a provider of web-based digital asset management tools, today introduced the Media Gallery-on-Demand, a revolutionary tool that creates a professional business website incorporating next generation video management, media production, file transport and collaboration tools.  The Media Gallery is optimized for video that is built into every hosted website, enabling creative professionals and online marketers to instantly upload, manage and showcase photos and videos in an elegant online 3D media wall enhancing their online presence in minutes.   

The Media Gallery provides businesses an opportunity to quickly and easily build their own branded website and immediately upload and showcase video or any other rich media.  Full administrative functionality enables users to categorize, organize and share content.   Each category or asset can be assigned public or private viewing permissions and is completely secure.  All common video and image file formats are supported.   The website’s content can be created in minutes and easily updated using MAVRIC Media’s rich text editor with video insertion tools and very sophisticated, user-friendly video management tools.   MAVRIC Media clients get their hosted website, unlimited email accounts and 10GB of scalable storage for the low price of $59.95 month.  The automated signup process includes domain search and registration, resulting in a live website ready for customization.

“We can change a company’s online presence dramatically, quickly and easily with our hosted video application,” explains Breene Kerr, Founder and President of MAVRIC Media.  “Most people understand that it typically takes 4-6 weeks and around $5000 to update or launch a video-enabled business website, but we can get a client’s site up in a few minutes.  Additionally, there is usually a huge on-going dependence on a web developer for site updates, but our service empowers clients to easily build and maintain a media rich website with lively, up-to-the-minute content, and they can do it all on their own for very little cost”.

The Media Gallery website can be used for small to medium sized businesses (SMB) in many different applications and even enables companies to set up their own Internet TV channels.  MAVRIC Media websites are designed for video production companies to manage project workflow and collaborate with editors, graphic artists and clients.   Wedding videographers and photographers can showcase their work to impress clients and increase business.  Corporate clients can set up marketing extra-nets organized with private and pubic media sharing categories at a fraction of the cost of traditional media asset management systems.  In fact, any creative business can use MAVRIC Media’s technology to facilitate the gathering and sharing of content while streamlining the approval and distribution of their work.  

The Media Gallery-on-Demand is a versatile tool that many SMB’s will find can help them dramatically enhance their online business image while giving them complete control over website content, all for a low pay-as-you-go monthly subscription.  According to industry studies, more than 60% of companies plan to incorporate video into their online presence, and MAVRIC Media’s Media Gallery-on-Demand will play an integral role in this industry-wide migration.  E-commerce functionally is scheduled to be added in the next release of the Media Gallery (anticipated in summer 2009) which will give MAVRIC Media clients the ability to monetize their content directly from their website gallery.  An interactive website to demo the Media Gallery can be viewed at www.mavricdemo.com .

About MAVRIC Media

Based in Northern California and founded by digital media veterans, MAVRIC Media is an ASP (application service provider) offering rapidly deployable, cost effective On Demand Rich Media (ODRM) Solutions as a Service (SaaS) to deliver turnkey video-optimized, gallery-on-demand website solutions.  We leverage product development for P2P content distribution, scalable mobile distribution, Internet TV, and e-commerce tools, enabling our clients to monetize their media assets. MAVRIC Media’s products and services are designed to provide a core set of DAM (digital asset management) and content delivery solutions to a group of customers tightly focused on the bottom line.  By providing these customers with a simple, reliable and easy-to-use feature set at an attractive price point, MAVRIC Media intends to lower the  barriers of adoption to DAM solutions, large file transport and other advanced technologies for a significantly underserved market segment. For more information please visit www.mavricmedia.com

 

 

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